Artificial Intelligence in Marketing Smart Strategies of the Research and Development Process
Artificial intelligence in marketing helps the marketers to leverage customer's data to draw important insights like buying behavior of the customer. Artificial Intelligence in marketing makes use of various concepts like machine learning to know the pattern of the consumer which helps the companies to plan their next move accordingly. Artificial Intelligence in marketing is used in various applications such as dynamic pricing, social media advertising, and sales & marketing automation among others. The global Artificialintelligence in marketing market is experiencing high demand due to the increasing popularity of social media. Various sectors like BFSI, retail, and consumer goods are using these solutions to gain more revenues. The growing use of social media and the growing popularity of customer-centric marketing strategies are the major factors that are expected to support the growth of artificial intelligence in marketing market whereas data privacy issues are th...